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Data Protection

1. Privacy Policy

General Information

In the following, we will inform you about the type, scope and purpose of the processing of personal data by our company in accordance with the legal requirements of data protection law (in particular in accordance with BDSG n.F. and the European Data Protection Basic Regulation ‘DS-GVO’). This data protection declaration also applies to our websites and social media profiles. With regard to the definition of terms such as “personal data” or “processing” we refer to Art. 4 DS-GVO.

Name and contact data of the responsible person(s)
Our responsible person(s) (hereinafter “responsible person”) within the meaning of Art. 4 fig. 7 DS-GVO is:

Queen Leorah
P.O. Box 11 20
63478 Bruchköbel, Germany
Managing Director Joana Zimmerli
E-mail address: thequeenleorah@gmail.com

Data protection officer
Joana Zimmerli
P.O. Box 11 20
63478 Bruchköbel, Germany
thequeenleorah@gmail.com

Types of data, purposes of processing and categories of data subjects
Below we inform you about the type, scope and purpose of the collection, processing and use of personal data.

  1. types of data that we process
    Inventory data (name, address, etc.), contact data (telephone number, e-mail, fax, etc.), content data (text input, videos, photos, etc.),
  2. purposes of processing pursuant to Art. 13 para. 1 c) DS-GVO
  3. Improve user experience, make website user-friendly, customer service and customer care, handle contact requests,
  4. categories of data subjects pursuant to Art. 13 para. 1 e) DS-GVO

Visitors/users of the website, customers, suppliers, interested parties, the data subjects are collectively referred to as “users”.

Legal basis for the processing of personal data

In the following we inform you about the legal basis of the processing of personal data:

If we have obtained your consent for the processing of personal data, Art. 6 Para. 1 S. 1 lit. a) DS-GVO is the legal basis.

If the processing is necessary for the fulfilment of a contract or for the implementation of pre-contractual measures, which take place at your request, Art. 6 Para. 1 S. 1 lit. b) DS-GVO is the legal basis.
If the processing is necessary to fulfil a legal obligation to which we are subject (e.g. legal storage obligations), Art. 6 para. 1 sentence 1 lit. c) DS-GVO is the legal basis.

If the processing is necessary to protect the vital interests of the data subject or another natural person, Art. 6 para. 1 sentence 1 lit. d) DS-GVO is the legal basis.

If processing is necessary to safeguard our interests or the legitimate interests of a third party and your interests or fundamental rights and freedoms do not prevail in this respect, Art. 6 para. 1 sentence 1 lit. f) DS-GVO is the legal basis.

2. General and mandatory Information

Disclosure of personal data to third parties and contract processors

Without your consent we do not pass on any data to third parties. Should this nevertheless be the case, then the passing on takes place on the basis of the aforementioned legal bases, e.g. with the passing on of data to on-line payment offerers for the fulfilment of contract or due to judicial arrangement or due to a legal obligation to the publication of the data for the purpose of the criminal prosecution, to the danger defence or to the penetration of the rights at the mental property.

We also use contract processors (external service providers, e.g. for the web hosting of our websites and databases) to process your data. If data is passed on to contract processors within the framework of an agreement on order processing, this is always done in accordance with Art. 28 DS-GVO. We select our contract processors carefully, check them regularly and have been granted the right to issue instructions with regard to the data. In addition, the contract processors must have taken appropriate technical and organizational measures and comply with the data protection regulations according to BDSG n.F. and DS-GVO.

Transfer of data to third countries

The adoption of the European Data Protection Basic Regulation (DS-GVO) created a uniform basis for data protection in Europe. Your data will therefore mainly be processed by companies for which the DS-GVO applies. Should processing by third parties take place outside the European Union or the European Economic Area, they must comply with the special requirements of Art. 44 et seq. of the Data Protection Act. DS-GVO. This means that the processing takes place on the basis of special guarantees, such as the official recognition by the EU Commission of a data protection level corresponding to the EU or the observance of officially recognised special contractual obligations, the so-called “standard contractual clauses”. For US companies, submission to the so-called “Privacy Shield”, the data protection agreement between the EU and the USA, fulfils these requirements.

Deletion of data and storage duration

Unless otherwise expressly stated in this data protection declaration, your personal data will be deleted or blocked as soon as the purpose for which it was stored no longer applies, unless its further storage is necessary for the purposes of proof or statutory storage obligations stand in the way of this. This includes, for example, obligations under commercial law to retain business letters in accordance with § 257 (1) HGB (6 years) as well as obligations under tax law to retain documents in accordance with § 147 (1) AO (10 years). If the prescribed retention period expires, your data will be blocked or deleted, unless storage is still necessary for the conclusion of a contract or for the fulfilment of the contract.

Existence of an automated decision making process
We do not use automatic decision making or profiling.

Provision of our website and creation of log files

If you only use our website for information purposes (i.e. no registration and no other transmission of information), we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data:

  • IP address;
  • Internet service provider of the user;
  • Date and time of access;
  • Browser type;
  • Language and browser version;
  • Content of the retrieval;
  • Time zone;
  • Access status/HTTP status code;
  • Volume of data;
  • Websites from which the request comes;
  • Operating system.

This information will not be stored with any other personally identifiable information about you.

These data serve the purpose of the user-friendly, functional and safe delivery of our website to you with functions and contents as well as their optimization and statistical evaluation.

The legal basis for this is our legitimate interest in data processing pursuant to Art. 6 Para. 1 S.1 lit. f) DS-GVO, which also lies in the above purposes.

For security reasons, we store this data in server log files for a storage period of 365 days. After expiry of this period, these will be deleted automatically, unless we require their storage for evidence purposes in the event of attacks on the server infrastructure or other legal infringements.

3. Data collection on this Website

Cookies

We use so-called cookies when you visit our website. Cookies are small text files that your Internet browser stores on your computer. When you call up our website again, these cookies provide information to automatically recognise you. The information obtained in this way serves the purpose of technically and economically optimising our web offers and enabling you to access our website more easily and securely. When you access our website, we will inform you about the use of cookies for the aforementioned purposes and how you can object to them or prevent their storage (“opt-out”) by means of a reference to our data protection declaration. Our website uses session cookies, persistent cookies and third-party cookies:

  • Session cookies: We use so-called cookies to recognize multiple use of an offer by the same user (e.g. if you have logged in to determine your login status). When you return to our site, these cookies provide information to automatically recognize you. The information obtained in this way is used to optimise our offers and make it easier for you to access our site. When you close your browser or log out, the session cookies are deleted.
  • Persistent cookies: These are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time in the security settings of your browser.
  • Third-party cookies: Depending on your preferences, you can configure your browser settings to reject, for example, third-party cookies or all cookies. However, we would like to point out at this point that you may not be able to use all the functions of this website. You can read more about these cookies in the respective privacy statements of the third party providers.

The legal basis for this processing is Art. 6 Para. 1 S. lit. b) DS-GVO, if the cookies are set to initiate a contract, e.g. for orders, and otherwise we have a legitimate interest in the effective functionality of the website, so that in this case Art. 6 Para. 1 S. 1 lit. f) DS-GVO is the legal basis.

Objection and “Opt-Out”: You can generally prevent cookies from being saved on your hard drive by selecting “do not accept cookies” in your browser settings. However, this can result in a functional limitation of our offers. You can object to the use of third-party cookies for advertising purposes via an opt-out via this American website (https://optout.aboutads.info) or this European website (http://www.youronlinechoices.com/de/praferenzmanagement/).

Use of Blog Functions / Comments

You can post public comments in our blog, which contains posts on topics on our website. You can use a pseudonym instead of a clear name. Your contribution will then be published under the pseudonym. It is mandatory to provide your e-mail address, all other information is voluntary.

When you post a comment, we store your IP address with date and time, which we delete after 365 days. The storage serves the legitimate interest of the defense against the use of third parties in the publication of illegal or untrue content by you. We store your e-mail address for the purpose of contacting you if third parties should legally object to your comments.

Legal bases are Art. 6 Para. 1 S. 1 lit. b) and f) DS-GVO.

We do not check your comments before publication. In the event of complaints from third parties, we reserve the right to delete your comments. We do not pass on the data to third parties unless it is necessary to pursue our claims or there is a legal obligation (Art. 6 para. 1 sentence 1 lit. c) DS-GVO).

The data will be deleted as soon as they are no longer necessary for achieving the purpose for which they were collected or the execution of the contract because the contract was terminated.

Google AdWords with Conversion Tracking

We use the “AdWords with Conversion Tracking” service (Google Ireland Limited, Register No: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) to advertise our website on third-party websites. When you click on one of our Google ads, a cookie is stored in your browser that is valid for approximately 30 days. If you then visit our website, we and Google can use the cookie to analyse whether you have visited our website and which of our pages you have visited. Google creates a statistic about this. The full extent of data processing is not known to us. The data is also transferred to the USA and analysed there. If you are logged in with a Google account, the data can be assigned to your account by AdWords. If you do not wish this, you must log out before visiting our website. This conversion tracking serves the purpose of analysis, optimization and economic operation of our advertising and website.

The legal basis for the processing of your data is our legitimate interest in the analysis, optimisation and economic operation of our advertising and website pursuant to Art. 6 Para. 1 S. 1 lit. f) DS-GVO. Google is certified according to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.

You can object to or prevent the installation of cookies by Google in various ways:

  • You can disable cookies in your browser by selecting the “Do not accept cookies” setting, which also includes cookies from third parties;
  •  You can deactivate conversion tracking directly at Google via the link https://adssettings.google.com, whereby this setting only lasts until you delete your cookies.
  •  You can disable the personalized ads of third-party advertisers who participate in the About Ads advertising self-regulatory initiative via the https://optout.aboutads.info link for US sites or for EU sites at http://www.youronlinechoices.com/de/praferenzmanagement/, but this setting will only persist until you delete all your cookies;
  • You can permanently disable cookies by using a browser plug-in for Chrome, Firefox or Internet Explorer at the https://support.google.com/ads/answer/7395996 link. This deactivation may result in you no longer being able to use all the functions of our website to their full extent.

Further information can be found in Google’s privacy policy at https://policies.google.com/privacy?hl=en&gl=en and https://services.google.com/sitestats/de.html.

Google Analytics

We have integrated the website analysis tool “Google Analytics” (Google Ireland Limited, Register No.: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) on our website.

When you visit our website, Google places a cookie on your computer so that we can analyse how you use our website. The data collected is transferred to the USA and stored there. If personal information is transferred to the United States, Google’s certification under the Privacy Shield Agreement (https://www.privacyshield.gov/EU-US-Framework) guarantees compliance with European data protection legislation.

We have activated IP anonymisation “anonymizeIP”, which means that IP addresses are only processed in shortened form. On this website, Google will therefore shorten your IP address within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to and truncated by Google on servers in the United States. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity and provide other services relating to website activity and internet usage for the person responsible. In addition, we have activated the cross-device analysis of website visitors, which is carried out via a so-called user ID. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. The use of Google Analytics serves the purpose of analysing, optimising and improving our website.

The legal basis for this is our legitimate interest in data processing pursuant to Art. 6 Para. 1 S.1 lit. f) DS-GVO, which also lies in the above purposes.

The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 12 months. Data whose retention period has been reached is automatically deleted once a month.

You can find further information on data use at Google Analytics here: https://www.google.com/analytics/terms/de.html (Terms of use of Analytics), https://support.google.com/analytics/answer/6004245?hl=en (Notes on data protection at Analytics) and Google’s data protection declaration https://policies.google.com/privacy.

Objection and “opt-out”: You can generally prevent cookies from being saved on your hard drive by selecting “do not accept cookies” in your browser settings. However, this can result in a functional limitation of our offers. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website and Google from processing this data by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en

As an alternative to the browser plugin above, you can prevent Google Analytics from capturing data by clicking [__here please__insert the Analytics Opt-Out link of your website]. The click sets an “opt-out” cookie that prevents your data from being collected when you visit this website in the future. This cookie is only valid for our website and your current browser and will only last until you delete your cookies. In this case you would have to set the cookie again.

You can deactivate the cross-device user analysis in your Google account under “My data > personal data”.

YouTube videos

We have integrated YouTube videos from youtube.com on our website using the embedded function, so that they can be accessed directly on our website. YouTube belongs to Google Ireland Limited, Register No: 368047, Gordon House, Barrow Street, Dublin 4, Ireland. We have integrated the videos in the so-called “extended data protection mode” without using cookies to record the usage behaviour in order to personalise the video playback. Instead, the video recommendations are based on the video currently playing. Videos played in an embedded player in advanced privacy mode will not affect which videos you are recommended to watch on YouTube, and when you start a video (click on the video) YouTube will be notified that you have accessed the appropriate page on our website. The data obtained will be transferred to the USA and stored there. This is also done without a Google user account. If you are logged into your Google account, Google can assign the above data to your account. If you do not wish this, you must log out of your Google account. Google creates user profiles from such data and uses these data for the purpose of advertising, market research or optimisation of its websites.

The legal basis for this is our legitimate interest in data processing pursuant to Art. 6 Para. 1 S.1 lit. f) DS-GVO, which is also included in the above purposes.

You have the right to object to the creation of user profiles vis-à-vis Google. For this reason, please contact Google directly via the data protection declaration mentioned below. An opt-out objection regarding the advertising cookies can be made here in your Google account:
https://adssettings.google.com/authenticated.

You can find further information on the use of Google cookies and their advertising technologies, storage time, anonymisation, location data, functionality and your rights in YouTube’s Terms of Use at https://www.youtube.com/t/terms and Google’s Privacy Policy for Advertising at https://policies.google.com/technologies/ads Google’s general privacy policy: https://policies.google.com/privacy.

Google is certified in accordance with the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework) and is therefore obliged to comply with European data protection law.

Google Maps

On our website we have integrated maps from “Google Maps” (Google Ireland Limited, register no.: 368047, Gordon House, Barrow Street, Dublin 4, Ireland). This will allow us to display the location of addresses and directions directly on our website in interactive maps and allow you to use this tool.

When you visit our website, where Google Maps is integrated, you will be connected to Google’s servers in the USA. Your IP address and location may be transferred to Google. In addition, Google receives the information that you have visited the corresponding page. This also takes place without a user account with Google. If you are logged into your Google account, Google can assign the above data to your account. If you do not wish this, you must log out of your Google account. Google creates user profiles from such data and uses these data for the purpose of advertising, market research or optimisation of its websites.

The legal basis for this is our legitimate interest in data processing pursuant to Art. 6 Para. 1 S.1 lit. f) DS-GVO, which is also included in the above purposes.

You have the right to object to the creation of user profiles vis-à-vis Google. For this reason, please contact Google directly via the data protection declaration mentioned below. An opt-out objection regarding the advertising cookies can be made here in your Google account:
https://adssettings.google.com/authenticated.

In the Google Maps Terms of Use at https://www.google.com/intl/de_en/help/terms_maps.html and in the Google Advertising Privacy Policy at https://policies.google.com/technologies/ads you will find further information on the use of Google cookies and their advertising technologies, storage time, anonymisation, location data, functionality and your rights. Google’s general privacy policy: https://policies.google.com/privacy.

Google is certified in accordance with the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework) and is therefore obliged to comply with European data protection law.

Presence in social media

We maintain profiles or fan pages in social media in order to communicate with the users who are connected and registered there and to inform them about our products, offers and services. The US providers are certified according to the so-called Privacy Shield and are therefore obliged to comply with European data protection laws. When you use and call up our profile in the respective network, the respective data protection notices and terms of use of the respective network apply.

We process the data that you send us via these networks in order to communicate with you and answer your messages there.

The legal basis for the processing of personal data is our justified interest in communication with users and our external presentation for the purpose of advertising in accordance with Art. 6 Para. 1 S. 1 lit. f) DS-GVO. If you have given the person responsible for the social network permission to process your personal data, the legal basis is Art. 6 Para. 1 S. 1 lit. a) and Art. 7 DS-GVO.

The data protection information, information and opt-out options of the respective networks can be found here:

  • Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) Privacy policy: https://www.facebook.com/about/privacy/, Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
  • Google+ (Google Ireland Limited, Inc.: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) – Privacy Statement: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
  • Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Privacy Statement / Opt-Out: http://instagram.com/about/legal/privacy/.
  • Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) – Privacy Statement: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.

Rights of the data subject
Objection or revocation against the processing of your data

If the processing is based on your consent pursuant to Art. 6 para. 1 sentence 1 lit. a), Art. 7 DS-GVO, you have the right to revoke this consent at any time. This does not affect the legality of the processing carried out on the basis of your consent until revoked.

If we base the processing of your personal data on a weighing of interests pursuant to Art. 6 para. 1 sentence 1 lit. f) DS-GVO, you may object to the processing. This is the case if the processing is in particular not necessary for the fulfilment of a contract with you, which is described by us in the following description of the functions. In the event of such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and either discontinue or adapt the data processing or point out our compelling reasons worthy of protection on the basis of which we will continue the processing.

You can object to the processing of your personal data for advertising and data analysis purposes at any time. You can exercise your right of objection free of charge. You can inform us about your advertising objection under the following contact data:

Queen Leorah
P.O. Box 11 20
63478 Bruchköbel, Germany
Managing Director Joana Zimmerli
E-mail address: thequeenleorah@gmail.com

Right of access
You have the right to request confirmation from us as to whether personal data concerning you will be processed. If this is the case, you have the right to information about your personal data stored by us in accordance with Art. 15 DS-GVO. This includes in particular information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the origin of your data, unless it has been collected directly from you.

Right to rectification
You have the right to have incorrect data corrected or correct data completed in accordance with Art. 16 DS-GVO.

Right of deletion
You have a right to deletion of your data stored with us according to Art. 17 DS-GVO, unless legal or contractual retention periods or other legal obligations or rights to further storage oppose this.

Right to limitation
You have the right to demand a restriction on the processing of your personal data if one of the conditions in Art. 18 para. 1 lit. a) to d) DS-GVO is fulfilled:

  • If you dispute the accuracy of the personal data concerning you for a period of time which enables the person responsible to verify the accuracy of the personal data;
  • the processing is unlawful and you refuse to delete the personal data and instead request the restriction of the use of the personal data;
  • the controller no longer needs the personal data for the purposes of the processing, but you need them for the assertion, exercise or defence of legal claims, or
  • if you have lodged an objection against the processing pursuant to Art. 21 para. 1 DS-GVO and it has not yet been determined whether the justified reasons of the data controller outweigh your reasons.

Right to data transferability
You have a right to data transfer in accordance with Art. 20 DS-GVO, which means that you can receive the personal data we store about you in a structured, common and machine-readable format or request that it be transferred to another responsible person.

Right of complaint
You have the right to appeal to a regulatory agency. As a general rule, you can lodge a complaint with the supervisory authority, in particular in the Member State in which you are staying, at your place of work or at the place where the alleged infringement was committed.

Data security

In order to protect all personal data transmitted to us and to ensure that we and our external service providers comply with data protection regulations, we have taken appropriate technical and organisational security measures. This is why all data between your browser and our server is encrypted using a secure SSL connection.

Revision date: 01. May 2019

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